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""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

• Sales Rank: #122278 in Books
• Published on: 2003-05
• Original language: English
• Number of items: 1
• Dimensions: 9.36" h x 1.11" w x 6.44" l,
• Binding: Hardcover
• 310 pages

Review
""Haig, a marketing consultant, is one of a new breed of writers producing marketing primers for the hyphenated age of e-marketing. This type of work is characterized by breezily written snippets of success or failure as either encouragement or admonition for the practitioner or for a new category of reader: the business voyeur. Thus these works are written in a readable and appealing format, as e-business fables. Examining 'the 100 biggest branding mistakes of all time, ' Haig organizes these 100 ""failures"" into ten types, each with its own moral and admonition. These types include classic failures (e.g., New Coke), idea failures (e.g., R.J. Reynolds' smokeless cigarettes), extension failures (e.g., Harley Davidson perfume), culture failures (e.g., Kelloggs in India), and technology failures (e.g., Pets.com). The idea behind this work is that with knowledge these failures can be avoided, but this reviewer regards it as akin to Monday morning quarterbacking in its validity as an activity. None of this takes away the schadenfreude of this well-written, quick read. Useful more as a cultural artifact than classroom text, this book could serve as supplementary reading for advanced marketing courses and for business voyeurs who like a good read. Summing Up: Recommended. General readers; upper-division undergraduate and graduate students; and practitioners."" -- S. A. Schulman, CUNY Kingsborough Community College

About the Author
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Yeah, "New Coke" Probally Wasn't The Best of Ideas In The World
By Flap Jackson
Non-fictional books are never useless. The only difference in its productiveness is how much information you can glean, whether it be how to do, or not to do. And in this book, there is much to glean, however, there are also parts that miss their marks.

"Branding Failures" is about failures in business, which is always great to study, as to not to repeat history. Each of the 100 cases looks at a business failure (classic, idea, extension, PR, cultural, people, rebranding, tired brands, and E-Failures) its story, and it's reason for failure. Each conclusion is mostly logical, even with a little help. In fact, not a case goes by where the author does not cite, or use another's writers explanation. Chiefly mentioned is the classic market manuel "The 22 Immutable Laws of Marketing," and authors Jack Trout and Al Ries. However, there's a point where these sources are cited so often, you're left wondering, 'why not just buy their book?' However, a book examining all these failures in one place differentiates itself from others, in addition to the great advice is gleaned from it. The author himself even adds some great advice every once in a while.

Also keep in mind that the author is of the UK, so there are a few companies that haven't crossed the pond, or are just local. For example, there's a London nightclub, and a few other British companies. So, there is a bit of a cultural barrier in understanding a few of the companies. It's also written in British grammar, so percent is written "per cent," and words will be spelled a bit differently. But the vocabulary is pretty comprehensible.

While books like "22 Immutable Laws of Marketing" primarily go into the principles of marketing, and only bring specific companies up as examples in aid to their teaching, "Branding Failures" goes in depth into why the case failed. While the book could have been better, it's still very informative, and it's at least worth a trip to the library.

14 of 14 people found the following review helpful.
Failure doesn't always imply mistakes
By Adam Rutkowski
This book is a great collection of brand-related failures, and many of the incidents covered in this book are both entertaining and informative. However, while all of these cases show failure, I don't think that they all show mistakes. By 'mistake', I mean that the company made a foolish decision that they could reasonably be expected to have made differently at the time.

A lot of these failures we can see in hindsight were because of certain decisions, but it many cases, based on the information provided in the book, it doesn't seem that the decision was wrong given the knowledge and information at hand at the time.

In the end, this book is definitely a fun read for the most part, but most of the time the 'lessons learned' presented at the end of each case seem to be contradicted by some other company somewhere that made the same sorts of decisions and succeeded. Because of this, the only real lesson this book can teach is that there are no absolute rules to successful branding, and while there are certain guidelines that can usually be followed, there are always exceptions to the rules, and quite often the biggest successes have been the companies that defied conventional wisdom.

On a different note, I'm not sure how reliable the information in this book is, since two of the examples provided, the Chevy Nova, and Gerber's baby food in Africa, are regularly repeated examples, however they did not fail for the reasons presented in the book (which are the same reasons usually given by people who tell these stories). These may be exceptions, but they do make me question just how much research was put into the cases presented in the book.

21 of 23 people found the following review helpful.
What can be learned from such failures?
By Robert Morris
What we have here in this especially interesting as well as informative book is Haig's version of "the truth about the 100 biggest branding mistakes of all time." With this subtitle, Haig immediately sets himself up for lively disagreement concerning (a) the reasons for why certain brands fail and (b) his selection of the failures themselves. I value this book so highly because Haig (by assertion or implication) challenges his reader to examine her or his own current problems with branding. Frankly, his explanation of brand failure makes sense to me and all of the 100 failed brands he discusses serve seem worthy of examination. He identifies what he calls "the seven deadly sins of branding": amnesia, ego, megalomania, deception, fatigue, paranoia, and irrelevance. One or more is evident in each of the 100 brand failures on which he focuses.
Haig carefully organizes his material within ten chapters. It is easy enough for those who read this brief commentary to check out the Contents so I see no need to provide it. (Thanks Amazon!) He provides a "Lessons from...." section at the conclusion of most extended analyses. All of the usual suspects are discussed: New Coke, the Ford Edsel, Sony Betamax, McDonald's Arch DeLuxe, Campbell Soup (souper combo), Harley Davidson (perfume), Ben Gay (aspirin), Colgate (kitchen entrees). Pond's (toothpaste) in consumer products; as for dot.coms, Pets.com, VoicePod, and Excite@home. He even examines a number of PR fiascoes.
I take at least three lessons from Haig's book. First, even the largest organizations with the greatest resources (including some of the brightest people) can make bad brand decisions and sometimes repeat them with another failed attempt. Although they may be able to absorb or overcome such brand failure, almost all small organizations cannot. Second, that most brand failures result from launching a new product which encounters insufficient demand or marketing a current product for which demand is declining. Hence the importance of market research and especially of asking the customer. Ford did almost no research before introducing the Edsel nor did Coca-Cola before launching New Coke. Both line extensions were disasters. The overwhelming feedback from children surveyed indicated that they did not want Barbie's Ken to wear an earring but Mattel inserted one anyway. The third lesson is that the key to a brand's success (be it a product or service) is it authenticity. (You may prefer the word credibility.) Notice how intensively-hyped films may do well at the box office the first weekend but if they are duds, their sales tumble the following weekend and they are inevitably off the Top Ten list within a month or so, if not sooner. People are willing to try something new if they trust the provider. Lose that trust and there may never be an opportunity to re-earn it.
This is a lively, well-written, thought-provoking book. As I suggested earlier, its greatest value to each reader will be determined by what she or he has learned from Haig, and then, how much of that can be applied expeditiously and (more to the point) effectively.

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[W304.Ebook] Free Ebook Sacred Ecology, by Fikret Berkes

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Sacred Ecology examines bodies of knowledge held by indigenous and other rural peoples around the world, and asks how we can learn from this knowledge and ways of knowing. Berkes explores the importance of local and indigenous knowledge as a complement to scientific ecology, and its cultural and political significance for indigenous groups themselves. This�third edition further develops the point that traditional knowledge as process, rather than as content, is what we should be examining. It has been updated with about 150 new references, and includes an extensive list of web resources through which instructors can access additional material and�further illustrate�many of the topics and themes in the book.

Winner of the Ecological Society of America's 2014 Sustainability Science Award.

• Sales Rank: #383412 in Books
• Brand: Brand: Routledge
• Published on: 2012-03-21
• Released on: 2012-04-20
• Original language: English
• Number of items: 1
• Dimensions: 11.69" h x .89" w x 8.27" l, 1.10 pounds
• Binding: Paperback
• 392 pages

Features

• Used Book in Good Condition

About the Author

Fikret Berkes is Distinguished Professor and Canada Research Chair at the Natural Resources Institute, University of Manitoba, Canada. His studies on community-based resource management have led to explorations of local and indigenous knowledge. He has authored some 250 scholarly publications and nine books, including Linking Social and Ecological Systems (Cambridge University Press, 1998) and Navigating Social-Ecological Systems (Cambridge, 2003).

Most helpful customer reviews

4 of 4 people found the following review helpful.
Fantastic overview of Traditional Ecological Knowledge
By Andrew Fahey
In the latest edition of his seminal work, Berkes has provided a very thorough, detailed and balanced overview of Traditional Ecological Knowledge that is highly readable.

Berkes outlines the sources of Traditional Ecological Knowledge (TEK) as being the ancestral preserve of communities who rely (or have relied) heavily on their local ecologies for sustenance and security. He then goes into detail about different elements that comprise the body of knowledge now widely referred to as TEK.

Throughout the exploration of TEK, it's origins, components and potential uses within modern frameworks of ecology and resource use; Berkes also gives detailed examples of TEK's operative functions - that is how in various contexts TEK works and what it is able to produce/provide to those who are looking to utilise its strengths.

What makes this a truly excellent resource however is that Berkes covers the topic in a very sympathetic yet balanced way - he doesn't shy away from demystifying Indigenous knowledge and debunking common misconceptions that "tribal" peoples were or are inherent conservationists; though he also does not dwell on this important clarification longer than necessary.

This is a fantastic resource to use either as an introduction or a more comprehensive detailed guide to the field of engaging with Traditional Ecological Knowledge for a variety of purposes - well deserving of being widely regarded as the seminal text on the topic.

0 of 0 people found the following review helpful.
and useful for my research with its exploration of traditional ecological ...
By Mon
Haven't read it all the way through yet...am currently in the process. But so far it has been incredibly thoughtful, thought-provoking, informative, and useful for my research with its exploration of traditional ecological knowledge. It has been recommended to me by a number of advisers, and I'm so glad for it. I'll return to edit once I'm through, but will say that for now, I am thoroughly enjoying it!

0 of 0 people found the following review helpful.
Great Book
By Pat
Addresses the land ethos, the sense of place that we need in our current society in a dense by pertinent style

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[O226.Ebook] Free PDF The Art of World of Warcraft Cataclysm Hardcover Art BookFrom Cataclysm

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• Sales Rank: #923728 in Books
• Brand: Cataclysm
• Number of items: 1
• Binding: Hardcover

Features

• The ART of World of Warcraft Cataclysm Hardcover Art book
• Only available in Sold out collectors edition.
• Great for collectors!
• 176 pages of art, featuring never-before-seen images from the archives of the Blizzard Film Department and the World of Warcraft development team
• Progressive visuals from every stage of development - from early concepts to finished, detailed art.

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0 of 0 people found the following review helpful.
Blizzard Rulez!
By Dave Baer
Blizzard always turns out great artwork and this book is a culmination of just that. Any Blizzard/WoW fans should own a copy!

0 of 0 people found the following review helpful.
Brushworm Speaks!- The Art of Cataclysm
By Jordan T. Brantley
Brushworm Speaks!

The Art of World of Warcraft: Cataclysm

***
Welcome to the Brushworm! Here is where we talk about artwork. Most of it will probably be of a more geeky variety but that’s in sync with almost everything else on this website. So without further ado…let us dive into the world of pencils and sketchbooks with a look at The Art of World of Warcraft: Cataclysm

Background: Cataclysm is the Third Expansion of the MMORPG Video Game World of Warcraft. The main story is the return of the evil dragon Deathwing and the changes he wreaks upon the world of Azeroth. His return shakes the world to its core drastically altering and adding new areas. In terms of the lore, two new races are added to the line-up of the two major factions, Goblins to the Horde and The Worgen to the Alliance. The level cap is raised to 85 as well. The expansion was met with critical acclaim and helped revitalize the Warcraft Franchise.

The Art: The Worm loves concept art.

Seriously, a good chunk of his image library contains concept art from multiple sources but the majority of it is from video games. Sometimes it is better than the final product we get in the game. Often times that is because hardware and software limitations make it difficult to implement the sheer scope of the artist’s imagination into the final product. Here, their imagination is put onto full view for us all to enjoy.

The sheer scope of dedication, talent and creativity that goes into not only Cataclysm but also the whole game in general is nothing short of astounding. Every image is unique and shows what could of been in the game and sometimes it is what ended up in the final product. The Worgen are a particular favorite. It was said then and it is said now: It is about time that the Alliance got a race with some teeth! The artists do a great job of making the Goblins and Kezan very unique while keeping in line with the World of Warcraft motif.

In the end…what is so great about concept art or just art in general, are the stories that can be told. When the worm looks at the image, he wonders what could be going on inside that castle or the name of that character and what his/her destiny could be. The stories that are told and what could be told is what makes this book so compelling.

Often times, that one image is the seed a writer needs to craft a story. Many websites have concept art writing prompts, where users write a story based off of a piece of art found on their journeys through the Web. It is the same for the Worm.

Final Verdict: If you love World of Warcraft or are a lover of fantasy art, this book is worth addition to any library. Can’t wait to the get the other volumes!

Five out of Five Stars

thecultureworm.blogspot.com

0 of 0 people found the following review helpful.
Very good buy
By Kate
ABsolutely wonderful, exactly as pictured, wonderful collection of art, so much detail in concept sketches and finalized pieces! If you want a well rounded art book from wow, for environment design this is definitely the book for you; forests, lava.

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[Y652.Ebook] Download PDF Language of Space and Form: Generative Terms for Architecture, by James F. Eckler

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A unique graphical guide for using architectural terminology to jump-start the design process

This design studio companion presents architectural terms with special emphasis on using these terms to generate design ideas. It highlights the architectural thinking behind the terminology and helps readers gain a thorough understanding of space and form. Featuring double-page spreads with over 190 illustrated entries, the book fully explores, analyzes, and cross-references key elements and techniques used in architecture and interior design. Each entry first defines the common meaning of the term, then goes on to discuss in detail its generative possibilities. Scenarios involving the use of a design principle, or the way it might be experienced, further aid students in developing strategies for their own design.

In addition, Language of Space and Form:

• Divides entries into five categories for quick access to concepts, including process and generation, organization and ordering, operation and experience, objects and assemblies, and representation and communication

• Addresses studio practice from the ground up, encouraging readers to develop creativity and critical thinking as they develop a design process

• Offers supplemental online learning resources, including exercises that correspond to the book

A must-have reference for professionals and students in architecture and interior design, Language of Space and Form is destined to become a classic introduction to design thinking.

• Sales Rank: #710421 in Books
• Published on: 2012-02-07
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x .93" w x 8.80" l, 2.20 pounds
• Binding: Hardcover
• 320 pages

About the Author

James Eckler is the Architecture Program Director of the Marywood University School of Architecture. He coordinates, develops, and teaches both the first-year foundation design and the digital media curriculum. In addition to teaching, Professor Eckler is actively engaged in research concerning the culture of place in the urban environment and architecture's role in the development of community.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great blueprint for the foundation of the beginning design student
By W.K. Wyllie
I have been teaching architecture and interior architecture for since 2002 and this book elegantly conveys the foundation language needed for the beginning design student and should become one of those books that you never want to sell after leaving school. This book should also be reviewed by professional architects and designers every so often to remind themselves that even real design commissions should start with strong concepts.

0 of 0 people found the following review helpful.
a MUST for the beginning design student and educator!
By kiminhoboken
The Language of Space and Form is a must for anyone interested in understanding the foundation principles of design in architecture. The breakdown of the book is well organized and introduces basic vocabulary needed to describe . Photographs of student work at various architecture programs compliment the written descriptions, offering a better visual of the descriptions.

0 of 0 people found the following review helpful.
Five Stars
By Rish
Perfect text!

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• Sales Rank: #9935292 in Books
• Published on: 2015-03-13
• Original language: English
• Dimensions: 9.69" h x .24" w x 7.44" l, .45 pounds
• Binding: Paperback
• 104 pages

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Who has had the longest career in baseball and who has had the shortest? Whose blockbuster movie made the most money and whose was a major flop? Which car is the fastest and which is the slowest? Discover the epic fails of science and technology, money, pop culture, nature, sports and more in the new and improved Scholastic Book of World Records!

• Sales Rank: #63369 in Books
• Published on: 2015-10-27
• Released on: 2015-10-27
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .80" w x 6.00" l, .0 pounds
• Binding: Paperback
• 320 pages

Amazon.com Review
Did you know that the world's top meat-eating country is the United States? Or that the world's most-cited author is William Shakespeare? And that the world's coldest inhabited place, with an average temperature of 12.4 degrees Fahrenheit, is Norilsk, in central Russia? No one is so popular at a slumber party as the one with all the trivia about the biggest, most, oldest, fastest, and smallest. With its more than 600 full-color photos and graphics, brief, interesting text for each entry, handy, color-coded organizing tabs, and fascinating comparison charts, the Scholastic Book of World Records will be a guaranteed winner with kids. In addition to being a valuable resource for schoolwork--with facts about animals, plants, transportation, the universe, foreign countries, and money--the book is thoroughly entertaining. (Ages 8 and older) --Emilie Coulter

About the Author
Jenifer Corr Morse is an award-winning author who has written many books for children and young adults, including SUPERSTAR STATS and the Scholastic Book of World Records series.

Most helpful customer reviews

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child appropriate
By P. Garofalo
I have a 7 year old daughter who loves the Guinness Book of World Records original version; however, if you want to avoid explaining why people get breast implants then this version is for you!

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• Sales Rank: #925035 in Books
• Brand: Brand: Schiffer Pub Ltd
• Published on: 2007-07-01
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .20" w x 8.30" l, .70 pounds
• Binding: Paperback
• 48 pages

Features

• Used Book in Good Condition

About the Author
Steve Brown and his wife, Diane, have been missionaries to Argentina and have also served in the ministry in Boston, Los Angeles, and Dallas. They now live in the Nashville area, where Steve is a teacher in the Greater Nashville Church.

Most helpful customer reviews

0 of 0 people found the following review helpful.
pen figures
By David N. Solomon
Fantastic, great book can't wait to start making them. the item arrived fast and in perfect shape. anyone interested in carving pens should get this book.

0 of 0 people found the following review helpful.
Five Stars
By Sandra M. Rose
Fun things to carve - well written and easy to follow.

Sandy Rose

0 of 0 people found the following review helpful.
Steve is a super nice man and an a fantastic craftsman
By BILL
Very well done, Steve is a super nice man and an a fantastic craftsman.

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Health is a gendered concept in Western cultures. Customarily it is associated with strength in men and beauty in women. This gendered concept was transmitted through visual representations of the ideal female and male bodies, and ubiquitous media images resulted in the absorption of universal standards of beauty and health and generalized desires to achieve them. Today, genuine or self-styled experts?from physicians to newspaper columnists to advertisers?offer advice on achieving optimal health.

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• Sales Rank: #2864485 in eBooks
• Published on: 2011-07-07
• Released on: 2011-07-07
• Format: Kindle eBook

Review
“This important work will be a welcome addition to the literature, especially in the North American context, where most of the essays are situated. No other work attempts to draw together these disparate fields of study, and the volume’s inclusion of popular culture is what makes it so truly innovative.” (Jane Nicholas, Lakehead University, Thunder Bay, ON)

About the Author

Cheryl Krasnick Warsh teaches history at Vancouver Island University and is the former editor-in-chief of the Canadian Bulletin of Medical History. A former Fulbright and Hannah Fellow, her books include Moments of Unreason: The Practice of Canadian Psychiatry and the Homewood Retreat, 1883–1923, Drink in Canada: Historical Essays, Children’s Health Issues in Historical Perspective (WLU Press, 2005), and Prescribed Norms: Women and Health in Canada and the United States since 1800.

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The Sailing Navy, 1775-1854 (The U.S. Navy Warship Series), by Paul Silverstone

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The Sailing Navy, 1775-1854, the first volume in the definitive five-volume U.S. Navy Warship series, comprehensively details all aspects of the ships that sailed in the nascent stages of the U.S. Navy. From its beginnings as battlers of Barbary Coast pirates, to challenging the awesome might of the Royal Navy in the War of 1812, to the historic blockade that proved instrumental in winning the Mexican-American War, the sailing ships foreshadowed the daring and resolve of the later U.S. Navy. With its all-inclusive lists of data, The Sailing Navy is the most in-depth resource available on the ships that shaped the early history of the U.S. Navy.

Each volume in the U.S. Navy Warship series represents the most meticulous scholarship for its particular era, providing an authoritative account of every ship in the history of the U. S. Navy from its first incarnation as the Continental Navy to its present position as one of the world’s most formidable naval superpowers. Featuring convenient, easy-to-read tabular lists, every book in the series includes an abundance of illustrations, some never before published, along with figures for actions fought, damages sustained, casualties suffered, prizes taken, and ships sunk, ultimately making the series an indispensable reference tool for maritime buffs and military historians alike.

A further article about Paul Silverstone and the Navy Warships series can be found at:  http://www.thejc.com/home.aspxParentId=m11s18s180&SecId=180&AId=58892&ATypeId=1  

• Sales Rank: #4744745 in Books
• Published on: 2006-10-17
• Original language: English
• Number of items: 1
• Dimensions: 11.58" h x .85" w x 8.12" l, 1.21 pounds
• Binding: Hardcover
• 120 pages

From Booklist
Silverstone is a prolific author of several books on U.S. naval history and also an editor of Warship International, a quarterly journal. These two books are the first in a five- volume chronological series on U.S. warships.

Both references begin with a contents page, a short article on U.S. naval ordnance for the relevant period, an explanation of data, and a list of abbreviations. Aside from this general similarity, the books are organized in differing ways. Civil War Navies is broken down in two parts: "United States Navy Warships" and "Confederate States Navy." Material in The Sailing Navy is organized under "The Continental Navy, 1775-1783," "State Navies, 1775-1783," "The United States Navy, 1797-1854," "United States Revenue Cutter Service," and "Texas Navy." Within the chapters of both volumes there are further subdivisions. Ships in Civil War are generally categorized by propulsion and vessel size, as well as duties; for the most part, ships in Sailing are listed by type. Within these divisions, ships are listed alphabetically by name in a letter-by-letter arrangement (e.g., Emma Henry, Eolus, Fort Donelson). A typical entry has a chart showing the name of the ship, builder, date laid down, date launched, and date commissioned. Entries also also provide information on tonnage, dimensions, machinery, crew complement, armament, and armor. Notes add data such as designer; service record, including engagements; ships captured; and later history.

Each volume also has a short bibliography and an index of ship names. A random survey determined the bibliographies to be current and the indexes accurate. Scattered throughout the two volumes and appropriately placed are many black-and-white illustrations, mostly photographs and paintings, of the ships listed. Many of these illustrations were difficult to locate and represent a significant research effort. There is also a list of ships captured. Sailing has an appendix listing "Royal Navy Losses in North American Waters," and Civil War has an appendix that lists shipbuilders.

There is only one comparable reference to these two volumes. The eight-volume Dictionary of American Naval Fighting Ships (GPO, 1959-80) is arranged alphabetically by ship name and has detailed histories of each ship that are sometimes several pages long. The chronological arrangement of the titles under review makes it easier for users to compare classes of ships from a particular time period, and the chart format and indexes facilitate use. These easy-to-use references will be valuable complements to the Dictionary of American Naval Fighting Ships and popular items in all military collections. REVWR
Copyright © American Library Association. All rights reserved

Review
"...an important reference work from a recognized and expert author." -- American Reference Book Annual 2002, Vol. 33

About the Author
Paul H. Silverstone is an internationally recognized naval authority known for his many books and articles on warships. He is author of US Warships of WWII and editor of the naval notes column of Warship International, the quarterly journal of the international Naval Research Organization.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Sailing Ships of The Navy
By Robert J. Mcwaters
I good reference sours for early navy ships of the US Navy. As a shelf book i prize it highly I am familar with Paul Silvertstone for the naval Photos obtained from him in earlier years.

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